Zulema Bruynder: Demystifying
financial trading

Zulema Bruynder’s journey unfolds from juggling a demanding job and motherhood during the pandemic to embracing entrepreneurship in financial trading and network marketing. Despite initial challenges, she’s fueled by determination to demystify the market, uses technology to empower her team and offers valuable advice to aspiring entrepreneurs, as she envisions a future of shared growth and blessings.

The leap of faith

Zulema's story begins during the tumultuous times of the pandemic, where she found herself juggling a demanding job at a company involved in pandemic care, alongside caring for her newborn daughter. Reflecting on those days, she shares, “It was really hectic during that time. I worked over 50 hours a week with a newborn baby. But my body said, ‘It's too much, take a step back.’”

This pivotal moment led her to reconsider her lifestyle and embark on a new path, one that aligned with her values and allowed her to prioritize her well-being. The doctor's advice to slow down prompted Zulema to explore new avenues. “I always had a 9 to 5, always working hard. But I needed a change,” she adds. This decision marked the beginning of her entrepreneurial journey.

I always had a 9 to 5, always working hard. But I needed a change.

Navigating entrepreneurship

Zulema, already familiar with entrepreneurship, had previously created websites as a side gig. However, the decision to fully commit to her own business was daunting. “With a 9 to 5, you have a manager, you know there's work and a paycheck. Having your own business is a leap of faith,” she reflects.

However, fueled by a desire for autonomy and flexibility, Zulema embraced the challenge and embarked on a new journey as a trader and network marketer. She joined a U.S.-based company, becoming one of the first two members in the Netherlands to venture into network marketing.

Her mission? To introduce the Dutch market to the world of financial trading. “In the Netherlands, people don't know how their money can work for them. It's a small market. That is one of the exciting things about this - constantly providing people with new information,” Zulema explains. Through her business, Zulema seeks to demystify the financial market, empowering individuals to take control of their financial destinies.

a woman stands in front of a screen that says impact million families
They tell you ‘no’ a lot in the beginning. The need to push through isn't easy.

Challenges and lessons learned

Navigating the world of financial trading and coaching comes with its challenges. Zulema acknowledges the initial resistance from some due to negative associations with the financial market. “Some people have a negative association with the financial market. They tell you ‘no’ a lot in the beginning. The need to push through isn't easy,” she admits.

Despite the initial setbacks, Zulema remained steadfast, leveraging her social media platforms to educate and inspire others. With a predominantly mom-centered team, she attributes her success to relatability and transparency, showcasing real-life scenarios on social media. “I use social media a lot to show people the growth of my team and the growth within my own finances. I'm really open and transparent in the situation that I live in.”

Vev is really easy to use, and the connection it made with my own agenda on my phone is invaluable.

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Harnessing growth with Vev

Navigating the demands of running her business while balancing personal life and familial responsibilities, necessitated effective time management. Zulema found her solution in Vev. “It's really easy to use, and the connection it made with my own agenda on my phone is invaluable,” she shares. She highlights the visual aspect too, “Visuals are everything. I upgraded to the paid version to customize it and make it match my other platforms.”

Introducing Vev to her team was a strategic move. “I want everybody to understand what they're doing, certainly because it's a money thing,” she emphasizes. The onboarding process involved setting up scheduled meetings through Vev, ensuring that her team felt supported and had their questions addressed promptly. This technological leap not only streamlined communication but also empowered her team to navigate the complexities of trading and network marketing.

a woman is sitting at a conference table writing in a notebook .

Advice for aspiring entrepreneurs

Reflecting on her entrepreneurial journey, Zulema advises aspiring entrepreneurs to shift from wishful thinking to concrete goals through effective planning. She emphasizes, “I think the most valuable thing I've learned is turning everything into goals.” Zulema stresses the transformative power of structured planning, urging newcomers to commit to daily plans, emphasizing that small, consistent steps lead to significant progress.

In addition, she underscores the importance of resilience in overcoming challenges. She advises entrepreneurs to push through moments of doubt or lethargy, noting, “the main thing I always think about is at the end of the day, I will be happy that I did it.” Her words highlight the significance of perseverance, encouraging individuals to “keep eyes on the prize” and stay focused on their ultimate goals even during challenging times. Zulema’s insights highlight the essence of determination and resilience as key ingredients for entrepreneurial success.

The most valuable thing I've learned is turning everything into goals.

Looking towards the future

Looking ahead, Zulema envisions expansive growth for her team and aims to share the financial blessings with as many people as possible. For Zulema, success isn't defined solely by personal achievements but by the impact she can make on others’ lives. “I really want to share this blessing with as many people as possible,” she affirms.

Through coaching and mentorship, she aims to uplift her team members, empowering them to achieve their financial goals and build a brighter future together. Zulema's commitment to empowering others reflects her belief in the power of community and collaboration.

By fostering a supportive environment where individuals can thrive and grow, she hopes to create a legacy of success that extends far beyond herself. “I think it's always going to be an us thing. It's not for me by myself. Blessings aren't ever for you only. It's always for you to share with others,” she shares.

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