How to start
a photography studio
The process of starting a photography studio business can be a challenging task, especially if you don't know where to begin.
Most photographers looking to start a photography studio business think it is about getting the space and buying a camera and a lens. Nothing can be further from the truth. There is so much to plan and execute.
Today, we're going to discuss the step by step plan for photography business. We'll also discuss how to make money with photography. Just remember that hundreds and thousands of photographers have already done this; it's not difficult.
So, let's get started.
Importance of a business plan
A business plan is like a long-term goal for your business. It is like setting a target for your business that you wish to accomplish over a period of time.
Think of your business plan as a long-term vision. It's the platform on which everything hinges. Let's say you want to become the best wedding photographer or newborn photographer in town.
Can you rent out space as photography studio – yes, you can. There are hundreds of ideas to start a photo business once you've setup.
Once you've done that, you need a solid business plan. It is a long-term business plan for you and your business. Everything you do, every step of the way, should be focused on achieving that dream. Your business plan defines your process and guides your actions.
Costs and budgeting are essential
Budgeting is a science. Every business plan needs to have a budgeting analysis. Without that, your costs could soon spiral out of control. Budgeting checks every aspect of expense, ensuring that every dollar spent is accounted for and within a budgeted expense plan.
Budgeting requires a detailed assessment of costs. It's best done by professional hands, people who know the costs of doing business, the price of products and services required, and the price of tools that need to be purchased.
Small and medium businesses rarely do budgeting using professional hands. The business owner always does the budgeting based on their experience—a reason why 20% of small businesses fail within the first two years of operation.
If you're going to do the budgeting on your own, ensure you include all aspects of the cost of running a business. Ensure that you include all recurring expenditures, including any rental payments, power bills, maintenance, repairs, and the cost of hiring expert hands, among other expenditures.
It's not always a bad thing to take professional help for budgeting. Professional budgeting helps get an accurate cost estimate based on actual data and scientific market research.
Starting a studio
In these easy steps to start a photo business, we will touch all the major aspects a photographer stumbles on as a beginner starting a studio.
Professional experience is a prerequisite
A photographer's professional experience is your capital when you start a photography studio business. The knowledge you've gained over years of working on various photography assignments helps you when you start a studio on your own.
This professional experience helps manage the photography side of things while you eases into your new role as an entrepreneur. Managing a studio requires a set of skills that are different from taking photos.
But being good at one aspect of the job gives the confidence to be better in the other areas and makes your photography studio profitable.
“Being good at one aspect of your job gives the confidence to be better in the other areas ”
Make sure you showcase your work
No matter the genre of photography you're interested in, you have to find a way to showcase your work. Whether framing the best work on your studio walls, posting it on your website, or on social media, you have to have a system to share your best work with prospective clients. There's no better way to impress prospective clients than to bombard them with your best work and convince them that you are a good photographer.
Another great way to showcase your work is to do solo exhibitions. Solo exhibitions are a great way to draw eyeballs and spread the word about your work. Solo exhibitions are not only a great avenue for selling your work, but they're also an excellent channel to reach out to prospective clients.
Getting the right camera gear
Many photographers make the mistake of investing in gear they don't actually need. Don't go overboard by investing in the most expensive photography equipment available.
Being frugal is the way to go. Think of it as working with the minimum amount of equipment and investing sensibly in your business.
However, this does not mean that you should not invest in the necessary gear. For instance, you will need a good camera and lenses to go with it. You will also need a set of lights, which is not something to compromise on.
Your primary focus should be on the lens, as the magic happens in the lens and not in the camera. Invest in the highest quality lens that your budget permits, and then choose a camera to match.
To set up a studio lighting infrastructure, you will need at least two lights: a key light and a fill light. If you can afford a third light, it will serve as your background light for subject separation.
In addition to your photography gear, you will need a computer, preferably an iMac, an external hard drive, ideally two, a screen calibration tool, and photo editing software. Good photo editing software is often available on a subscription basis, allowing you to pay as you go rather than making a large upfront investment.
However, purchasing a computer system will likely require a significant investment. While many photographers prefer an iMac due to its excellent screen resolution and color accuracy when properly calibrated, it can be expensive. A more budget-friendly option is to consider a Macbook.
Figuring out your pricing plan
The pricing plan you implement will depend on several parameters, one of which is the demand for the photography service you plan to offer. For example, if you are planning to start a newborn photography studio and the market is already saturated with photographers offering this service, it may be difficult to land your first client unless your pricing is competitive and you are willing to offer more than the competition.
The pricing plan will also depend on the customers' expectations regarding your service. Research what your competition is offering and the pricing they are charging to help develop a competitive pricing plan.
As a new photographer, it's a good strategy to offer pricing slightly below your competition. We don't recommend undercutting prices or starting a pricing war, as the side with the deepest pockets usually wins. As a new photography studio, you may not have the funds to sustain a lengthy battle.
Studying your competition's pricing policy and offering slightly lower prices can make you an attractive option for potential clients.
“The best thing about scheduling software is that it works 24/7, even when you're asleep or busy shooting on a project. ”
Finding the right scheduling software
If you're a photographer, a scheduling tool is essential for organizing your appointments. With scheduling software like Vev, you can manage all your bookings in one place.
The software runs 24/7, so clients can book appointments even when you're busy or asleep. They can check your availability and select the days that work for them.
The booking process is seamless, and you'll receive an email every time someone books an appointment. Think of scheduling software as a remote assistant that works around the clock to help manage your business while you focus on what you do best - taking pictures.
Registering your photography studio business
Registering your business is the process of legalizing its existence. This involves registering with local authorities, setting up a legal name, paying registration fees, and fulfilling the allied registration process.
Each country has its own process for registering a business, but everything starts with finding a suitable name. The name should be easy to remember, incorporate an element of your business, and establish a brand in the area where you wish to operate.
When planning your business name, consider finding an available domain name and register it as soon as possible. Business registration varies depending on location, with three common types being sole proprietorship, LLC, and corporation. Some countries also allow business partnerships. Choose the type that best suits your needs.
We recommend doing a quick search with the US Patent and Trademark Office to ensure that the business name is not already in use. Additionally, you can register your business with the US Patent and Trademark Office to prevent anyone else from using the name in the future.
Now, you're ready to get started
Starting a photography studio business doesn't have to be a complex process. All you need is a solid budget, a clear plan, and a lot of hard work. If you have space that you can use, you already have everything you need to make money with a photography studio setup.
In these easy steps to start a photo business, we covered all the major aspects that a beginner photographer might stumble over when starting a studio. Hopefully, now, you won't make any of the same mistakes.
Frequently Asked Questions
Is it hard to start a photography business?
Not really. Starting a photography business is like starting any other company. It requires meticulous planning, accurate cost analysis, and the zeal to work hard towards achieving one's goal.
How can I make money with my photography studio?
You can conduct shoots on assignment, rent out the space to other photographers, and conduct workshops for budding photographers. There are many ways to make money with photography studio.
Create your photo studio in 3 simple steps
Details of your photo studio
Business name, email address, and physical address.
Customize your page
Add photos, descriptions, and set your pricing
Share with clients
Get appointments by promoting the link on your website or social media