Beyond the Scale:
Marieke's Approach to
Weight Loss
Marieke always enjoyed the idea of having a sort of shop. Now, with 'Het 1 op 1 dieet Berghem' she guides people in losing weight and also sells weight loss products, so it's like a little shop in its own way. She finds this combination very convenient. Besides providing consultations in her own practice, Marieke also offers online consults to her clients. As a one-on-one diet advisor, she uses her knowledge, experience and empathy to help others.
From Personal Change to Professional Success
Marieke de Kleijn's story is an inspiring journey of personal transformation to professional fulfillment. Her adventure started fifteen years ago when she lost 30 kg herself, an experience that not only changed her life but also laid the foundation for her future career. Marieke says, "I thought, let's see if I can keep it off, after six months, I was still at my target weight. That's when I dared to start my own practice and let other people experience the same joy." Before actually starting her business, Marieke first successfully completed a weight consultant course. From the get go her clients achieved excellent results, leading to rapid growth in her practice through word-of-mouth. It became so successful that her husband even quit his job to help in the business. Besides helping clients with weight loss, she also guides clients to maintain their weight.
“It became so successful that her husband even quit his job to help in the business ”
Solution for Excessive App Traffic
So Marieke’s first business was an instant success, but with success came challenges. The daily communication with clients outside consultations was overwhelming due to the management of the app traffic with her clients via WhatsApp, more than a hundred appointments per week. Eventually, it became so busy that Marieke looked for an online scheduling system. A convenient tool she was used to, for example at her hairdresser, where you can just have a look in the agenda and shoot the appointment in, even late at night. Then she found Vev, and after a short testing period, she transferred her entire agenda in one evening, which was very easy. Marieke: "With Vev I can now focus more on the things I genuinely enjoy in my work. I also really like the Vev app. I can now say that Vev has exceeded all my expectations, it has given me a lot of peace!” Another great advantage of Vev is that she no longer spends time scheduling or rescheduling appointments during her consultations. Moreover, her clients also appreciate that a lot, it does not reduce their consultation time. The clients come in all sorts of backgrounds and ages, including a 90-year-old woman; they specifically like Vev’s user-friendliness and simplicity.
"I can now say that Vev has exceeded all my expectations, it has given me a lot of peace!"
Passionate Entrepreneurship
Her customer-focused approach, continuous professionalization through annual certification, and the desire to keep work fun and challenging helped her practice grow. Marieke embraced social media, organized Ladies Nights, and built a community where clients could share before and after photos. These efforts, along with word-of-mouth, led to a steady increase in clients. Notably, Marieke didn't use traditional advertising but relied on the power of social media and personal connections. How to account for her success? Marieke: "As long as I keep enjoying my work, that is the most important thing to me. If you follow your passion, it will work out. Try to do what you enjoy most, then you automatically will become good at it!"
"The desire to keep work fun and challenging helped her practice grow"
Addressing the Root Issues with Clients
Marieke's approach to weight loss goes beyond diets. She emphasizes the importance of building trust with her clients and being vulnerable. This helps in addressing the deeper causes of weight issues. Marieke focuses not just on losing weight but maintaining it by breaking old patterns. This also means she maintains working on her growth as a NEI therapist, a qualification she expects to obtain by the end of this year. With these additional skills, she hopes to help clients even more effectively by identifying and treating the root cause of their overweight, making it easier for them to maintain their target weight.
“Marieke focuses not just on losing weight but maintaining it by breaking old patterns ”
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