Crafting couture: Inside
Emilie’s atelier

In the midst of Paris, a city synonymous with haute couture and artistic flair, the story of Emilie, a passionate creator and visionary entrepreneur, unfolds. Her journey, from a young girl fascinated by manual crafts to the founder of Steach, a hub of fashion education, is a tale of passion, creativity, and resilience. It's a story that also highlights the transformative impact of Vev's innovative technology on her entrepreneurial endeavors.

December 06, 2023

Education

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Childhood creativity

Emilie's entrée into the fashion world was not a mere decision but an extension of her lifelong passion for all things manual. From a young age, she was captivated by creating intricate jewelry pieces and experimenting with scents, displaying an early flair for design and creativity. She even created perfumes with diverse and sometimes unusual materials.

This passion naturally led her to pursue an extensive education in fashion, culminating in a highly specialized pattern-making course at AICP, one of the most renowned fashion schools in France. Her childhood curiosity evolved into a dedicated pursuit of fashion expertise, laying the foundation for Emilie’s future in haute couture.

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“Her studio became a sanctuary for aspiring designers and hobbyists alike.”

A Career in couture

Her illustrious career took her through various facets of the fashion industry. Emilie's experience ranged from working with iconic luxury brands like Hermès to collaborating with independent bridal dress designers. She honed her skills across a spectrum of products and materials, from sophisticated adult wear to the delicate art of doll clothing, mastering everything from handling leather to working with the finest lace. “Every brand I worked with taught me something unique, enriching my understanding of fashion and its diverse expressions,” Emilie reflects on her multifaceted career journey.

Driven by a profound desire to impart her knowledge, Emilie ventured into entrepreneurship in 2020 by creating her sewing club: Steach. Situated in the heart of Paris, her studio became a sanctuary for aspiring designers and hobbyists alike, each with their unique project, regardless of their skill level. “My vision was to create a space that embraced creativity in all its forms, where anyone could bring their ideas to life,” Emilie shares, reflecting on the inclusive ethos of her club.

“There’s a special kind of joy and fulfillment in turning a concept into reality, and I strive to instill this joy in all my students. ”

Teaching fashion

At her welcoming atelier, characterized by its bright and inspiring ambiance, Emilie’s teaching style is as unique as her journey. She is patient, empathetic, and encouraging, gently guiding her students through the intricacies of fashion creation. Steach offers private and group sewing/pattern making lessons for all levels.

Her belief in the transformative power of creating something with one's own hands is evident in her teaching. “There’s a special kind of joy and fulfillment in turning a concept into reality, and I strive to instill this joy in all my students,” Emilie states, encapsulating her teaching philosophy.

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“Juggling my roles as a teacher and a freelance pattern maker is challenging but rewarding.”

Creative balance with Vev

Alongside her teaching role, Emilie remains deeply connected to the fashion industry through her freelance pattern-making projects. This engagement with various fashion houses and upcoming designers keeps her in touch with the evolving trends of the fashion world, enriching her teaching with fresh insights and contemporary techniques. “Juggling my roles as a teacher and a freelance pattern maker is challenging but rewarding.”

I had been searching for an online appointment tool to help me with the practical side of this. I am glad I finally found Vev! Vev has been instrumental in managing these dual aspects, providing me with the much-needed organizational ease,” she acknowledges, appreciating the balance Vev brings to her professional life. And, importantly, Emilie’s students and clients have also indicated that they are happy with this flexible way of scheduling appointments.

“Emilie is set to redefine the boundaries of fashion teaching, stitching together a world where creativity knows no bounds. ”

Designing tomorrow

Emilie's journey with Steach is far from over; it's an evolving canvas of ambition and dreams. Looking ahead, she envisions expanding her atelier's influence, perhaps venturing into online classes to reach a global audience. Her ambition also includes nurturing future fashion talent by possibly establishing a more formal training program. Emilie: “I see Steach not just as a local Parisian hub, but as a beacon for aspiring designers worldwide, fostering creativity and innovation in fashion education.”

Emilie is set to redefine the boundaries of fashion teaching, stitching together a world where creativity knows no boundaries. When asked, Emilie's message to those embarking on their entrepreneurial path is clear: “Chase your dreams with fervor, embrace your unique talents, and let platforms like Vev simplify the complexities of business management. The journey might be challenging, but it leads to a destination filled with achievement and self-fulfillment.”