Difference between ratings and reviews
Ratings provide a quick numerical score of customer satisfaction, while reviews offer detailed written feedback about their experience.
Why we use a "thumbs up and down" rating (vs 5 stars)
We use a simple thumbs up and down to simplify feedback, making it easier for your customers to express their experience and for you to quickly understand overall sentiment without over-analyzing ratings.
Why there can be a difference in the number of ratings and written reviews?
The difference in the number of ratings and reviews is because ratings are quicker and easier to give, while writing a review takes more effort. We don’t require either, allowing you to leave just a rating, just a review, or both—whatever feels right for you, making feedback convenient and pressure-free.